With the addition of a chat log to Babble, it not only caused the site to become much more popular with players, it also caused it to be much more popular with search engines. Long chat logs that are indexed every day can bring people to your site that never would have even known you existed.

I like to call them WROTDs (Weird Referrals Of The Day).

Here are some of the things people have searched for recently and ended up coming to Babble and signing up:

> what is an agget rock
> woodland sprite goatlike
> bubkis definition
> victorian vapors
> obedient women are never remembered in history
> what does Konichiwa mean
> words starting with two I's

As you can see, Babble is on the first page of results for all of these. All because of the chat log. So if you have a site that has a chat log or discussion area, make sure it is easily indexed by search engines, and encourage people to talk about anything - anything at all. Well, almost anything.