I was price shopping yesterday on a few different sites to see who had the best deal on something. A few of the deals involved putting items in the shopping cart to see what the final total was. I added a couple items to my cart at Overstock.com, but I never checked out. I ended up ordering via Amazon.

Today, I got something that not enough web sites with shopping cart do - I got an email reminding me that I left items in my cart. It's a great way to nudge potential customers towards the "checkout line", and it doesn't cost the site a dime to do so. I've had items sit forgotten in my Amazon cart for months, and I've never gotten an email asking if I still wanted to buy the items.

However, Overstock does have one minor flaw in their execution - they refer to you as "You".

The subject of the email I got from Overstock was:

"You, you left something in your cart"

Not only doesn't it not roll off the tongue, but I can't help but hear the voice of Pauly Walnuts in my head: "Hey, you fookin' guy, you fuh-got yo t'ings in da cart over dare."

And not only do they also refer to you "You" in the body of the email, it's big and bold:



It's a great idea, and it's a pretty good lookin' email, but I think Overstock needs to rethink the whole "You" thing.

Overall grade: A-